The 2019 property industry Wipeout Dementia campaign will run in November 2019 with the Surf Off contest on 22 November. This is the 10th Wipeout Dementia event and a fundraising campaign which supports The Dementia Momentum, a Centre for Healthy Brain Ageing (CHeBA) initiative which aims to advance large-scale, big data research into prevention of dementia and increase community awareness about dementia.
Since its launch in 2015, Wipeout Dementia has attracted extraordinary corporate support, including a number of regular senior executive surfers and generous donors. To date, Wipeout Dementia has raised over $1 million in funds and generated widespread media coverage.
Ambassadors for Wipeout Dementia are Richard Grellman AM, Chairman of IPH Limited and FBR Limited and former Chairman of The Association of Surfing Professionals (International) Limited, and 1978 World Surfing Champion Wayne "Rabbit" Bartholomew AM.
Wipeout Dementia is held in honour of Richard Grellman’s wife, Suellen, who was diagnosed with young onset Alzheimer’s disease aged 61, and is now in advanced stages of the disease, requiring full-time, high level care aged just 67.
Dementia is the second leading cause of death in Australia and the leading cause of death in the United Kingdom. Without a medical breakthrough, the number of people with dementia is expected to reach 1,100,890 by 2056 (nearly 3 times as many as today).The number of new Australian cases of dementia are projected to increase from current rates of 250 people per day to over 650 people per day by 2056.
The key message of Wipeout Dementia is for all Australians to get active to reduce their risk of dementia. Participants in the event are fantastic exemplars of the role of physical activity in mid-life to improve brain health in late-life.
To find out more about the origin of the property industry fundraising campaign watch this video: